foundations
2 hoursAI Visibility Foundations
A grounded introduction to how AI engines find, understand, and cite the web. Start here to build the mental model behind modern visibility.
Create a free account to save progress and earn a certificate.
Module 1: Search Evolution
From the early web to generative engines: how search and citation actually changed.
- Lesson 1The Early InternetDiscover the 'Wild West' of the early web. This lesson explores how people found information before Google, from manual link sharing to the rise and fall of human-curated web directories like Yahoo!.12 min
- Lesson 2The Keyword EraDiscover how early search engines worked by matching simple keywords, why this system was easily manipulated, and how its failure paved the way for the intelligent search we use today.12 min
- Lesson 3Google's Relevance RevolutionDiscover how Google revolutionized the internet by shifting search from simple word matching to complex systems of relevance, authority, and trust. Learn how this shift laid the foundation for the modern web and modern search optimization.15 min
- Lesson 4Search IntentDiscover the foundational concept of Search Intent, the crucial 'why' behind every search query. Learn the four main types of intent and why satisfying the user's true goal is the key to visibility.15 min
Certificate of completion
Complete all lessons to earn a SeenAndCited Academy certificate.
Sign up to earn a certificate